The main IAQ upgrades and what they cost
IAQ products attach to the existing system and address filtration, sterilization, and humidity. Most are quick installs with strong margins.
- Media / high-MERV air filter cabinet: ~$300 – $700 installed.
- UV germicidal light: ~$300 – $800 installed.
- Whole-home air purifier (electronic / PCO): ~$600 – $1,500 installed.
- Whole-home humidifier: ~$400 – $900 installed.
- Whole-home dehumidifier: ~$1,500 – $3,000 installed.
- Fresh-air ventilation (ERV/HRV): ~$1,500 – $4,000 installed.
Why IAQ is the easiest upsell
You're already on-site with the system open, the homeowner is thinking about comfort and health, and the install adds little labor. That combination makes IAQ products some of the most profitable line items you can offer — and they differentiate you from price-only competitors.
How to price IAQ add-ons
Price from equipment cost plus the (usually small) labor to install, then apply your standard margin. Because installs are quick, IAQ products carry healthy margins — but keep prices consistent across techs with a saved pricebook so you're not improvising on the driveway.
How to present them so they sell
Don't bury IAQ in fine print. Offer it as clear good/better/best optional line items on the estimate, tie each to a benefit the homeowner cares about (allergies, dry winter air, odors, dust), and let them opt in at signing. Bundling an IAQ product into a replacement quote often closes better than selling it standalone.
Add IAQ to every estimate
The best time to sell an air-quality upgrade is while you're presenting the estimate. In Fast Estimate, save your IAQ products as optional line items or a template so they appear on every quote and the homeowner can check the box at signing. Start free to set it up.